LA-based The Marketing Agency Worldwide has launched a new, low-cost marketing research service. The 4-step process begins with a “Briefing Doc” the client completes to specify the parameters, goals and expectations of the project. The Marketing Agency then responds with a proposal that defines the research methodology, and what the client can expect to receive including the research data, and the analysis and strategic recommendations.
Of the new offering, The Marketing Agency CEO Alan L. Klein said, “This new streamlined service overcomes the long delay and high costs of traditional strategic research. Typically, a strategic research project can take months and cost $20,000 to $50,000 or more. In addition, many research teams are not experienced in strategic planning, so their findings are then sent to an advertising agency or consulting firm for analysis and strategic recommendations. But The Marketing Agency’s 'Think Strategically Now' can get the complete job done in two weeks and at costs that start at less than $1,000.”
The agency counts among its clients Procter & Gamble, Bristol-Myers Squibb, Hershey's, Unilever, Iams, Johnson & Johnson, Brunswick, Clairol, Premier Retail Networks, Scarguard, Walmart, Home Depot, NGM Media, Schweppes, GE and Transitions Optical.