Louis Jones, former North American CEO at GroupM's Maxus, replaces Bill Tucker, who left the organization in January for a senior post at the … Read the whole story
Initiative said the appointment was the capstone on its effort to shift its brand positioning to what it calls "cultural branding and communications design." Read the whole story
- COMMENTARY
Sir Martin Sorrell must feel like he's trying to hold water in his bare hands. First, the normally bullish European investment bank Exane BNP … Read the whole story
The Nashville-based Bohan will provide creative and strategic services with new brand messaging set to launch in the third quarter. Read the whole story
- COMMENTARY
Clients do not care about the logos on the business cards of their agencies as long as they are the best and they work … Read the whole story
While Google has been busy trying to address the brand-safety issues concerning YouTube that surfaced earlier this year -- and holding marketers' hands in … Read the whole story
Are we at peak duopoly? That's the key question posed by Wall Street analyst in a second quarter earnings preview of the major digital … Read the whole story
The San Diego-based food chain said the review was part of its "commitment to regularly evaluating resources, partners and vendors." Read the whole story
San Diego advertising and marketing agency I.D.E.A. has appointed Danielle Nuzzo as director of PR and social media. The position is new and combines … Read the whole story
Chinese tech giant Tencent has selected Droga5 to work on strategy and creative development for its massive gaming division after a competitive pitch. The … Read the whole story
Burger & Lobster is raising awareness for its new location in New York City with a 2,200 sq. foot billboard in Bryant Park. Developed … Read the whole story
