The proposed acquisition of thjnk AG reflects the holding company's Post-Brexit growth strategy which is focused on bulking up in Western Europe. Read the whole story
Nah, probably not, but with recent "double downgrades" and stories about agencies drinking at the "last-chance saloon," it does make you wonder about its … Read the whole story
The new title and responsibilities are in addition to his duties as EVP, chief data officer, Havas North America. Read the whole story
- COMMENTARY
The problem is the astonishingly misaligned incentives between big advertisers and the media buying agencies they employ. Read the whole story
Although SodaStream's official global AOR remains Allenby Concept House, the beverage brand worked with its own in-house marketing team and independent creative and production … Read the whole story
NRF's rosily predicts parents will start shopping earlier than last year. Deloitte is less optimistic, although it, too, predicts that the earlier parents start … Read the whole story
Innovation-some new stylish or functional twist to trusty denims-seems to be key to appealing to customers these days, according to NPD Group. Read the whole story
NYC & Company, organizers of NYC Restaurant Week is celebrating the event’s 25th anniversary with a fresh branding package for the dining fest. Developed … Read the whole story
Translation has appointed Eric Steele Group Creative Director. He will report to Chief Creative Officer John Norman. Previously Steele served as Group Creative Director … Read the whole story
As part of an overhaul of its local and regional marketing efforts, McDonald’s has consolidated media buying for its regional cooperative marketing groups with … Read the whole story
