• by Larissa Faw , July 13, 2017

Havas Group is elevating Michael Kaushansky to president of its CRM unit Havas Helia, North America. The new title and responsibilities are in addition to his duties as EVP, chief data officer, Havas North America.

In his new position, he will be responsible for the agency’s data, analytics and marketing technology and insights practices. The 100-person Havas Helia division is DMA-certified to access and handle brands' first-party data, meaning it can host, manage and profile segment data and create personalized approaches.

Clients include Mike’s Hard Lemonade, Loews and AARP.

“Advertisers cannot legally know the information that we have access to through our DMA-certification," says Kaushansky. "There is no more powerful way for a brand to communicate with its consumer than by name or identity characteristics — and we can do that. We’re covered on the privacy end, and we have the technology to do it effectively.”

Kaushansky brings extensive analytics and data experience to his new leadership position. He joined Havas in 2011 as EVP, chief analytics officer for Havas Media after previously working at Ogilvy & Mather and Publicis.

He started his career on the client side in analyst roles with Glaxo SmithKline, Conseco, Target and GE Money.