MediaPost Agency Daily
Friday, September 15, 2017
  • WPP Consolidates 5 Shops Into A Single Brand Agency

    It's the latest in a spate of consolidation moves by the holding company. The new agency will have a combined staff of 750 people … Read the whole story

  • MaraNatha's First Integrated Ad Campaign Breaks

    The tongue-in-cheek "Too Good For Jelly" creative suggests the healthful nut butter "break up" with jelly because its taste is good enough to stand … Read the whole story

  • Cher, Future Team Up For Gap's Fall Push

    The campaign includes TV, airing on major networks; outdoor, mobile, print, and social. Digital channels include Vevo, Hulu and YouTube. Read the whole story

  • New Report Probing The Industry's Talent Crisis Due Out Next Week

    The ANA Educational Foundation (AEF) will be releasing what's being described as a groundbreaking and revealing new study on the talent crisis facing the … Read the whole story

  • Why Amazon Is The New Google For Buying

    They're called the "duopoly" of online advertising. Facebook and Google account for 75% of the U.S. digital ad spend - and almost all of … Read the whole story