MAD Agency Daily
Wednesday, September 20, 2017
  • MetLife Selects MediaCom As Its New U.S. Media Agency

    The selection came after a review that included multiple agencies. MediaCom sibling MEC (in the process of merging with Maxus and becoming Wavemaker) was ... Read the whole story

  • WPP's SET Live Expands To North America

    The New York office will be led by managing director Alan Doyle.There are plans for additional North American expansion. The agency will open another ... Read the whole story

  • UNICEF PSA Highlights Potential Genius In Every Child

    "Future Genius" was created by partner Grey New York for UNICEF USA and features ambassador and actress Lucy Liu, who narrates the spot. Read the whole story

  • Engaging Consumers In The Era Of The Eight-Second Attention Span

    That eight-second attention span we've heard so much about? Well, it might really be an eight-second filter. And research indicates that consumers who are ... Read the whole story

  • I, Robot....

    In the year 1942, science fiction writer Isaac Asimov introduced the Three Rules of Robotics in his collection of short stories, "I, Robot." Asimov ... Read the whole story