One year ago, HP issued a challenge to its top agencies to improve the level of diversity staffing within the account teams handling its … Read the whole story
Middleton is the former CEO of Performics, the Publicis Groupe-owned search and performance marketing agency. She held that post for nearly four-and-half years from … Read the whole story
COMMENTARYAdvertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week. Read the whole story
Marketing and brand content producer CreativeDrive, part of Bertram Capital, is expanding its global and Asian footprint with the formation of CreativeDrive Asia. Dean … Read the whole story
A 2014 agreement between Nielsen and comScore only gave comScore the ability to use Nielsen's technology measurements for online and TV audiences, as a … Read the whole story
News that a "Mad Pooper" was on the run, defecating on the streets of a neighborhood in Colorado Springs, elicited a sh*t-storm on Twitter. … Read the whole story
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We, consumers of media, have access to an ever growing number of platforms and providers all ready to entertain, inform and engage us. The … Read the whole story
Just in time for Adweek, Rubicon Project, one of advertising's biggest programmatic players, and the Ad Council have announced a collaboration through which Rubicon … Read the whole story
The VIA Agency has created a “manifesto” to go with client L.L.Bean’s “Be An Outsider” campaign. The manifesto was distributed today (the first day … Read the whole story
Matt Weiss is departing Havas to join Huge as managing director of growth to help the agency expand beyond its traditional ad agency offering. … Read the whole story
Texas Tourism has appointed Proof Advertising as its new AOR following a multi-agency review. The incumbent agency was Dallas-based Slingshot. The Austin-based Proof will … Read the whole story
