MAD Agency Daily
Monday, September 25, 2017
  • One Year Later: HP's Agency Diversity Report Cards

    One year ago, HP issued a challenge to its top agencies to improve the level of diversity staffing within the account teams handling its … Read the whole story

  • Ansira Appoints Daina Middleton CEO

    Middleton is the former CEO of Performics, the Publicis Groupe-owned search and performance marketing agency. She held that post for nearly four-and-half years from … Read the whole story

  • Advertising Week Launches 'Great Minds Think Unalike' Campaign

    Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week. Read the whole story

  • CreativeDrive Launches Asia Operation, Hires DDB Veteran To Run It

    Marketing and brand content producer CreativeDrive, part of Bertram Capital, is expanding its global and Asian footprint with the formation of CreativeDrive Asia. Dean … Read the whole story

  • Nielsen Sues comScore Over PPM Deal For New TV Service

    A 2014 agreement between Nielsen and comScore only gave comScore the ability to use Nielsen's technology measurements for online and TV audiences, as a … Read the whole story

  • Charmin Squeezes Pooper, Tweets Lifetime Offer

    News that a "Mad Pooper" was on the run, defecating on the streets of a neighborhood in Colorado Springs, elicited a sh*t-storm on Twitter. … Read the whole story

  • The Disappearance Of Advertising-Supported Media

    We, consumers of media, have access to an ever growing number of platforms and providers all ready to entertain, inform and engage us. The … Read the whole story