That's what Sean Reardon, CEO of Zenith USA and Moxie, believes. "If we were taking care of clients, they wouldn't seek other alternatives," he … Read the whole story
At a time when the use of social media is becoming a more integral part of how brand marketers leverage their burgeoning sponsorship investments, … Read the whole story
Wall Street analyst Brian Wieser has refined his estimate for U.S. ad growth this year, projecting that 2017 will expand 4.4%. The revision is … Read the whole story
Adam Broitman has joined Kiip as chief strategy officer. Broitman, a digital innovator who has worked on the brand marketer, agency and startup sides … Read the whole story
"I have never seen a better case of burning out and acting out," Uber board member Arianna Huffington told a crowd at an Advertising … Read the whole story
COMMENTARYVarious forms of robots are popping up everywhere and Advertising Week is no exception. Robots of two different flavors were displayed on two floors … Read the whole story
No doubt they're both heavyweights in their industries, advertising and journalism, respectively. But their one-on-one Monday at Advertising Week New York was hardly the … Read the whole story
The Havas network is "leveraging all its power" to support the Hoodies for the Homeless project developed by Havas employee and musician Tavis Eaton. … Read the whole story
Michael Chapman has been promoted to executive vice president, chief strategy officer at The Martin Agency. Chapman started his career at Martin in 2000 … Read the whole story
Independent ad agency Firehouse has been named AOR for Texas Dairy Queen. The selection came after a formal review that included several other undisclosed … Read the whole story
