MAD Agency Daily
Thursday, September 28, 2017
  • GroupM Launches Addressable TV Company Finecast

    The new offering is designed to help TV advertisers target viewers more precisely across the spectrum of video platforms including broadcast, satellite and cable ... Read the whole story

  • Spark Foundry Wins $200 Million Southwest Airlines Account

    The incumbent was Dallas-based Camelot Strategic Marketing & Media which had handled the business for about 30 years. Read the whole story

  • Engroff Leaves TMK To Change The World, Ends Up With Evrythng

    Josh Engroff, who stepped down as chief digital officer of The Media Kitchen in May, has joined promising IoT software platform Evrythng as COO. ... Read the whole story

  • Knowledge Gap: Circumventing The Walled Gardens

    Panelists at a Tuesday Advertising Week session on programmatic applauded the growing number of players, like Target Media Network and IHeartMedia, that are becoming ... Read the whole story

  • Programmatic: Do You Want It Cheap, Or Safe?

    Three in four programmatic users fear unsafe placements, while one in four have had them. Time for a safer approach? Read the whole story

  • What's Going On Out There?

    We are arguing about whether our citizens have the right to protest peacefully (they do). We are arguing about whether sports teams should be ... Read the whole story

  • Is Brand America In Trouble?

    There were differing points of view expressed at an Advertising Week NY session on the topic. Brand America is "messy, complicated and boorish," said ... Read the whole story