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by Larissa Faw
The&Partnership will spearhead all aspects of Chico's brand marketing and execute an integrated campaign to support the brand's relaunch. Media agency m/SIX, the full-service … Read the whole story
by Joe Mandese
Interpublic, which has been leading a charge that the ad industry's current standard of "viewability" may not go far enough, this morning released results … Read the whole story
by Steve McClellan
According to the agency, Steele will be responsible for further developing Carat's product and technology strategies. She will have oversight of the Insights, Strategy … Read the whole story
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by Larissa Faw
The acquisition follows Riddle & Bloom's rebranding of the Millennial-focused agency from Fluent two weeks ago, as the agency expands its specialization beyond college … Read the whole story
by Tanya Gazdik
Jim Zabel will be responsible for all facets of marketing for Volkswagen of America, leading the development and evolution of the Volkswagen brand. Read the whole story
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by Ray Schultz
Fosina Marketing Group has merged with two New York-based companies, resulting in greater digital capabilities, including email deployment, the firm says. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I hear blockchain is a big deal these days. I've had it explained to me by about a dozen people in just the last … Read the whole story
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by Richard Whitman, Columnist
Forrester is out with its predictions report for 2018. It's a fascinating read and doesn't contain great news for agencies. Read the whole story