• by Steve McClellan  @mp_mcclellan, November 8, 2017

McDonald’s has consolidated its customer relationship management assignment with Omnicom’s RAPP, the fast food giant has confirmed.

The win follows a formal review for the business. Rapp will embed staff with teams at McDonald’s U.S. AOR We Are Unlimited, also part of Omnicom, to service the account.

Confirming the move, a McDonald’s spokesperson stated: “Our relationship with We Are Unlimited allows us to be fluid and agile in order to source the best talent. We continue to monitor and maximize relationships in order to increase our capabilities.”