MediaPost Agency Daily
Wednesday, December 20, 2017
  • Dentsu Aegis Acquires B2B Shop DWA, Aligns It With Merkle

    The deal is the latest addition to DAN's growing corral of B2B shops, following the acquisition of gyro last year and BAND in 2015. Read the whole story

  • Sonoma Humane Society Program Campaign Tugs At Heartstrings

    The scope of the work includes a three-minute brand video to drive donations, new logo, brochure, email template and pitch copy the organization can … Read the whole story

  • Bankrupt Toys R Us Pulls Out All Stops For Christmas

    Its latest price cuts include buy-one get-one deals that slash 30% off video games, 40% of Nerf toys, and 50% off Disney Princess dolls … Read the whole story

  • VML's Touching CERF Campaign

    VML turned the New York performance of a choir composed of war refugees into a docu-style video now available on social media. That goal … Read the whole story

  • How Good (Or Not) Are Your Agency Managers?

    Agencies have a lot in common with the NFL. Both are brutally competitive businesses that turn on making the most of the talent. They … Read the whole story

  • Premium Video Lets Publishers Fight Back Against Google And Facebook

    Premium video is a massive opportunity for publishers to begin winning against Facebook and Google. Read the whole story