Promotions and royalty group HelloWorld will be rolled into Merkle's loyalty division to boost the agency's people-based marketing offerings. Read the whole story
Previously, the ANA acquired the Business Marketing Association, founded in 1922, and the Brand Activation Association, founded in 1911 and known as the Promotion … Read the whole story
Growth areas include Web-based advertising, agency services, measurement services and enterprise software. Companies focused mainly on marketing tech also appear to be growing faster … Read the whole story
- COMMENTARY
The company behind Marlboro wanting the UK to quit the habit is all part of a cunning plan. Read the whole story
A study conducted by Y&R, in conjunction with scholars at Kings College and University of London, found that advertising executives ground their decisions with … Read the whole story
VaynerMedia has appointed Andrea Sullivan, as the digital agency's chief client officer. In this newly created role, Sullivan will oversee the creative account department, … Read the whole story
"Today's do-it-yourself and maker mindset is driving growth of the craft beer culture," says Cameron Connors, publisher, "Popular Mechanics." This collaboration takes the science, … Read the whole story
Initiative has retained the Reckitt Benckiser media assignment in India after a review, the agency has confirmed. The packaged goods giant spends an estimated … Read the whole story
