Effective immediately, the MDC Partners-owned agency will lead the brand strategic process for the Del Monte Vegetable and Contadina brands, while waiting until May … Read the whole story
As the brand's first AOR, Deutsch's scope of work will include brand strategy, creative and production responsibilities. The agency's first work for the brand … Read the whole story
The Publicis Groupe-owned agency will develop a bespoke agency -- D+Z -- to oversee the account's media planning and buying across both traditional and … Read the whole story
Resolutions among analysts, marketers and agency executives centered on data and spending more time and resources on search. Here's what they had to say. Read the whole story
The Interactive Advertising Bureau and American Association of Advertising Agencies on Thursday released new terms and conditions for long-form video -- a significant update … Read the whole story
Internet traffic shows less intense spikes on retail holidays than in previous years; instead, traffic is becoming more evenly spread throughout the season. Read the whole story
That's just one prediction from APR, the big ad production consulting firm that also sees more experiential marketing efforts falling under the broader ad … Read the whole story
The media buy includes paid social across Facebook and Instagram as well as a combination of digital video, native, display and search with media … Read the whole story
Chacka Marketing has appointed Dean Nieves, to the newly created position of director of business solutions to oversee the digital agency's business development efforts … Read the whole story
American Pet Nutrition has selected The Mars Agency as its shopper marketing agency after a formal review. Mars is first tasked with offering strategic, … Read the whole story