The holding company's new consulting firm is billed as a sales and marketing consultancy "designed to 'switch on growth' for brand owners and retailers.'" Read the whole story
This acquisition follows a two-year partnership during which Whosay executed more than 50 campaigns for MTV, BET and other Viacom brands. Read the whole story
GroupM has appointed Nick Theakstone to the new role of Global Chief Investment Officer. He will be based in London and New York and … Read the whole story
A new ad from the brand in the telecast featured a tagline aligning Winona Ryder's acting comeback - in the hit Netflix series "Stranger … Read the whole story
COMMENTARYWho will own the consumer? Each year, the battlefield shifts. It's the flatscreen, it's mobile, it's the Internet of Things, it's virtual/augmented reality. And … Read the whole story
Advancing Diversity and Jack Myers KnowledgeExchange are putting on what they're calling a "pop-up" job fair during this week's CES show. Nice work, Jack. … Read the whole story
This campaign will include organic and paid social ads as well as forthcoming user-generated content from select influencers. Instagram is the priority channel. Read the whole story
Audience behavior platform Quantcast, has appointed agency veteran Rob Horler as chief operating officer effective immediately. The role is new at the company. Horler will … Read the whole story
Rice's Honey has appointed Dallas-based Johnson & Sekin as its AOR following a formal review. The agency will handle everything including overseeing media buying. … Read the whole story
