Jointly managed through Saatchi & Saatchi's headquarters in London and Saatchi & Saatchi's Team One office in Los Angeles, the Publicis-owned agency will now … Read the whole story
The report finds that all channels benefit from synergies, but some work particularly well together -- with the strongest combinations between TV and Facebook … Read the whole story
Looking to incorporate behavioral analysis from mobile data with out-of-home advertising, Clear Channel Outdoor is introducing what it claims is a first-of-its-kind digital media … Read the whole story
Viewers encouraged to buy the beer and its chalices to help bring clean water to developing countries. Read the whole story
I've come to realize that brand building is a lot like having kids. Much as you want to, at some point you simply can't … Read the whole story
Tostitos, the PepsiCo chip maker, was a fixture in Super Bowl ads until a couple of years ago. But it is taking a different … Read the whole story
"Our hope is to make Colonel Sanders a real pop culture personality in France. It's an incredible opportunity to be able to tell the … Read the whole story
ROI Influencer Media as tapped former IPG Mediabrands strategist Mary Hill for the position of director, brand & content strategy. In the new role, … Read the whole story
McCann Worldgroup has been appointed Pizza Hut’s new creative agency for Latin America and the Caribbean. The selection came after a formal review among … Read the whole story