MAD Agency Daily
Thursday, January 18, 2018
  • Generator Media + Analytics Awarded Perdue Foods U.S. Media Account

    Generator's remit includes digital and offline media research, strategic planning, buying and analytics for the company's full line of products sold in retail stores … Read the whole story

  • Droga5, Ad Council Collaborate On Suicide Prevention Campaign

    While Droga5 has produced a number of cause-related campaigns, this is the agency's first suicide prevention project. Read the whole story

  • How Will Advertisers Deal With Trending 'Waxy Monkey?'

    "We are intrigued to see how it will translate to creative content in marketing and advertising campaigns," says Robyn Lange, curator, Shutterstock, which has … Read the whole story

  • Sponsorship Spending Expected To Rise In 2018

    Major players in the beverage industry including PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors looked to reduce overall spending in 2017, including sponsorship budgets. Read the whole story

  • Why Is There Such A 'Stink' In The Briefing Process?

    It's no secret that the creative process needs a refresh. I have led discussions with both agency and brand-side people to break down the … Read the whole story

  • When Influencers Are A Good Influence For The Wrong Reasons

    A few weeks ago I wrote about being authentic and genuine, both as a brand and a person. Unfortunately, there's a downside to always … Read the whole story