Mediapsssst
Squarespace, the company that helps customers create websites and domains, is back in the Super Bowl for the fifth straight time. Read the whole story
Generator's remit includes digital and offline media research, strategic planning, buying and analytics for the company's full line of products sold in retail stores … Read the whole story
While Droga5 has produced a number of cause-related campaigns, this is the agency's first suicide prevention project. Read the whole story
"We are intrigued to see how it will translate to creative content in marketing and advertising campaigns," says Robyn Lange, curator, Shutterstock, which has … Read the whole story
Major players in the beverage industry including PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors looked to reduce overall spending in 2017, including sponsorship budgets. Read the whole story
- COMMENTARY
It's no secret that the creative process needs a refresh. I have led discussions with both agency and brand-side people to break down the … Read the whole story
- COMMENTARY
A few weeks ago I wrote about being authentic and genuine, both as a brand and a person. Unfortunately, there's a downside to always … Read the whole story
Dentsu Aegis Network has tapped two senior executives for its Brazil operation including the appointment of Rodrigo Andrade to the dual role of chief … Read the whole story
The campaign's multi-channel national components include a 30-second TV spot, radio, print and digital ads. The media mix is aimed at B2B audiences across … Read the whole story
Online travel agency Orbitz, a subsidiary of Expedia, has selected Havas Chicago for creative AOR duties after a formal review involving close to a … Read the whole story
