Mars currently has a three-agency structure operating globally across its three business segments and indicated it intends to consolidate the assignment with one agency. Read the whole story
A new report from Vennli found that only 13% of agencies believe they are winning new business due to the "high value for cost" … Read the whole story
- COMMENTARY
Agency execs have increasingly used Google Preferred channels to supplement broadcast, cable and national syndication upfront buys. But that level of inventory looks to … Read the whole story
It's the second recent deal between a marketing organization and a comedy troupe. Read the whole story
- COMMENTARY
To believe that we will all wake up in three years and find that our lives as advertising and media professionals will have been … Read the whole story
Denise Wong has been appointed president of Burbank, CA-based marketing agency Midnight Oil. She effectively replaces Tom Still, Midnight’s former CEO who left the … Read the whole story
Upwork and its agency, Duncan Channon, are introducing a clever campaign that taps pop culture and current events to raise awareness for the freelance … Read the whole story
Specialty tea brand Celestial Seasonings has selected Laundry Service as its digital agency of record, the companies have confirmed. Laundry Service, part of Wasserman's Cycle … Read the whole story
