Mediapsssst
According to an analysis by R3, consultants such as Accenture and Deloitte invested $1.2 billion in agency acquisitions in 2017, a 134% increase over 2016. By contrast, investments by agency … Read the whole story
The creative, written and directed by Sigal Avin and executive produced by actor David Schwimmer, depicts various cases of sexual harassment in the workplace, … Read the whole story
ITWP, parent holding company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information … Read the whole story
The appointment is effective in May. Law has been with R/GA, the Interpublic shop, for nearly two decades, most recently as vice chairman and … Read the whole story
According to King, Millennials spend their time using many different platforms to order food and book vacations -- yet the holding company's own internal … Read the whole story
Despite the continued entrance of consultancy shops, like Accenture and IBM, Roth says IPG has only competed with them on an isolated basis. "They … Read the whole story
Lebowitz founded Big Spaceship based on a culture. Although it may be best known for its digital chops, it has emerged as a best-in-breed … Read the whole story
- COMMENTARY
Video is fraught with possibilities, potential, and import. And yet, today it's mostly a collection of false starts and half-measures. Why? Video is trapped … Read the whole story
The Ad Council and McKinney are launching new PSAs for the “Finish Your Diploma” campaign, timed to the beginning of the year when many … Read the whole story
OMD Worldwide has appointed several executives to global leadership positions. Guy Marks has been appointed CEO of the agency’s Europe Middle East and Africa … Read the whole story
Riviana Foods has appointed Traction as agency of record for three of the rice and pasta company's brands: Ronzoni, Creamette and American Beauty. Traction … Read the whole story
