Mediapsssst
The 4A's flagship conference, formerly known as Transformation, is transforming into a new thing this spring called 4A's Accelerate. Read the whole story
The Martin Agency has elevated Karen Costello to Chief Creative Officer -- succeeding Joe Alexander, who was ousted late last year after he was … Read the whole story
GroupM veteran Rob Norman is joining the global advisory board of zeotap the mobile data platform. “Verified privacy compliant data is a key ingredient … Read the whole story
The country star was a perfect fit for this product launch because of her southern roots and entrepreneurial spirit, says CMO Andrea Zahumensky. Read the whole story
- COMMENTARY
UK viewability has improved three quarters in a row to overtake Germany. The reason why is simple. Read the whole story
- COMMENTARY
Despite having come full circle - from brands questioning the wisdom of digital investments to plowing enormous amounts of money blindly, to now again … Read the whole story
Marketing agency Epsilon has hired DDB veteran Barry Burdiak for the position of senior vice president and executive creative director. Burdiak will report to … Read the whole story
Although Diesel is undergoing significant challenges with its core fashion brand, these challenges didn't impact this campaign, says a Publicis spokesperson. Read the whole story
Global Road Entertainment, the recently relaunched independent theatrical and TV studio, has appointed Interpublic Group’s MullenLowe Mediahub as media agency of record for its … Read the whole story
