The Martin Agency has elevated Karen Costello to Chief Creative Officer -- succeeding Joe Alexander, who was ousted late last year after he was … Read the whole story
GroupM veteran Rob Norman is joining the global advisory board of zeotap the mobile data platform. “Verified privacy compliant data is a key ingredient … Read the whole story
The country star was a perfect fit for this product launch because of her southern roots and entrepreneurial spirit, says CMO Andrea Zahumensky. Read the whole story
- COMMENTARY
UK viewability has improved three quarters in a row to overtake Germany. The reason why is simple. Read the whole story
- COMMENTARY
Despite having come full circle - from brands questioning the wisdom of digital investments to plowing enormous amounts of money blindly, to now again … Read the whole story
The 4A's flagship conference, formerly known as Transformation, is transforming into a new thing this spring called 4A's Accelerate. Read the whole story
Marketing agency Epsilon has hired DDB veteran Barry Burdiak for the position of senior vice president and executive creative director. Burdiak will report to … Read the whole story
Although Diesel is undergoing significant challenges with its core fashion brand, these challenges didn't impact this campaign, says a Publicis spokesperson. Read the whole story
Global Road Entertainment, the recently relaunched independent theatrical and TV studio, has appointed Interpublic Group’s MullenLowe Mediahub as media agency of record for its … Read the whole story
