MAD Agency Daily
Monday, January 29, 2018
  • After Scandal, Martin Names Costello First Female Chief Creative Officer

    The Martin Agency has elevated Karen Costello to Chief Creative Officer -- succeeding Joe Alexander, who was ousted late last year after he was … Read the whole story

  • GroupM's Rob Norman Joins Zeotap Advisory Board

    GroupM veteran Rob Norman is joining the global advisory board of zeotap the mobile data platform. “Verified privacy compliant data is a key ingredient … Read the whole story

  • KFC CMO: Reba As First Female Colonel Is First Of Many Surprises For 2018

    The country star was a perfect fit for this product launch because of her southern roots and entrepreneurial spirit, says CMO Andrea Zahumensky. Read the whole story

  • Viewability Just Got A Whole Lot Better -- Here's Why

    UK viewability has improved three quarters in a row to overtake Germany. The reason why is simple. Read the whole story

  • Total Video Ratings: NOT The Solution For Cross-Screen Measurement

    Despite having come full circle - from brands questioning the wisdom of digital investments to plowing enormous amounts of money blindly, to now again … Read the whole story