Mediapsssst
Yep, KIND, the snack bar company is spending $6 million--which is what it says most brands in the Super Bowl will spend this year-for a single Super Bowl spot-on a … Read the whole story
Beckerman is acquiring full-service digital marketing agency Chicago Digital, while Shaw + Scott is acquiring Seattle-based Loxley CX, an agency that specializes in CX/UX. Read the whole story
The group on Tuesday announced a full list of agencies and companies involved. The purpose of the consortium is to harness blockchain technology and … Read the whole story
Developed with technology partner Matterport, the hotel chain is currently scanning all of its properties with a specially-equipped camera that will produce 3D views … Read the whole story
Cosmetics brand CoverGirl and its agency Zenith are partnering with 'Allure' and PB&J Television to introduce 'Allure Incubator,' which is being positioned as the … Read the whole story
The playoffs, as a whole, drive more users to platforms. However, content specifically relevant to the sporting event results in higher click-through rates and … Read the whole story
TD Ameritrade is going big with an ad campaign to support what it calls a "game-changing, first-for-the-industry product for retail investors" by offering the … Read the whole story
Ancestry and Droga5 London are acknowledging the divisiveness about Brexit with its new campaign aimed at British residents. The creative is based on the … Read the whole story
Gorton's Seafood is showing is sexier side with the "Trusted by Those Who Know" broadcast campaign. Developed with Connelly Partners, the creative introduces spots … Read the whole story
Todd Lancaster has been elevated to the post of chief creative officer and partner at Dallas-based branding agency greenlight. The post is a new … Read the whole story
Columbus, Ohio-based fast food restaurant chain White Castle has consolidated its creative AOR with Merkley+Partners. There was no formal review. Effective immediately, Merkley will assume … Read the whole story
