MAD Agency Daily
Wednesday, January 31, 2018
  • 3 Agencies Bolster Offerings, Rebrand

    Beckerman is acquiring full-service digital marketing agency Chicago Digital, while Shaw + Scott is acquiring Seattle-based Loxley CX, an agency that specializes in CX/UX. Read the whole story

  • AdLedger Announces Members, First Initiative For Blockchain

    The group on Tuesday announced a full list of agencies and companies involved. The purpose of the consortium is to harness blockchain technology and … Read the whole story

  • Delta Hotels By Marriott Seeks To Lead 3D Revolution

    Developed with technology partner Matterport, the hotel chain is currently scanning all of its properties with a specially-equipped camera that will produce 3D views … Read the whole story

  • Zenith Helps 'Incubate' CoverGirl Project With Allure Magazine

    Cosmetics brand CoverGirl and its agency Zenith are partnering with 'Allure' and PB&J Television to introduce 'Allure Incubator,' which is being positioned as the … Read the whole story

  • Facebook, Instagram Bolster NFL Fan Engagement

    The playoffs, as a whole, drive more users to platforms. However, content specifically relevant to the sporting event results in higher click-through rates and … Read the whole story

  • Lionel Richie Goes 'All Night' With TD Ameritrade

    TD Ameritrade is going big with an ad campaign to support what it calls a "game-changing, first-for-the-industry product for retail investors" by offering the … Read the whole story

  • Ad Links British Ancestry To Europe

    Ancestry and Droga5 London are acknowledging the divisiveness about Brexit with its new campaign aimed at British residents. The creative is based on the … Read the whole story