The Omnicom shop has won a contract extension to 2027 that is valued at $741 million. Read the whole story
"I wanted to find a way to personally invest white folks into the divisive immigration conversation," Dan Margulis tells "Marketing Daily." Read the whole story
WPP's Wavemaker UK operation is launching The Splash program to encourage better diversity within its entry-level workforce. Read the whole story
The dreaded RFP -- or, request for proposal -- is losing favor with ad execs, especially marketers, and the rise in programmatic media-buying may … Read the whole story
Interpublic's Magna unit this morning revised its U.S. ad-spending growth forecast for 2018 up by half a percentage point to 5.5%. The release comes … Read the whole story
McCann has appointed Lee Maicon Chief Strategy Pfficer for North America. He joins from Dentsu Aegis Network's 360i, where he served in the same … Read the whole story
There is now a renewed pressure on a marketing fundamental that most media brands have largely ignored over the past 15 years - B2B … Read the whole story
As social spend is questioned and safety issues surround display, television is looking ever attractive. Read the whole story
Sales and marketing are people-oriented businesses built on relationships. Unfortunately, a lot of these relationships are "fake," meaning your associates don't have much interest … Read the whole story
Is that it Adland? Really? Read the whole story
After first naming MDC Partners' Doner as creative AOR in 2012, Smithfield Foods is adding integrated marketing responsibilities across a larger portfolio that includes … Read the whole story
The ads are featured on digital panels powered by dynamic triggers synced to day and time. Each creative version builds on the "I Travel … Read the whole story
Fetch, the Dentsu Aegis shop that bills itself as a “global mobile-first agency” has promoted Guillaume Lelait to U.S. CEO, a new role at … Read the whole story