With a new service, the GroupM shop vows to deliver a viable media plan in 24 hours or your money back. Read the whole story
The goal is to provide a "holistic look" at the 2018-19 investment marketplace, which continues to add more channels and platforms. Read the whole story
Developed with the community, the Corona Familiar campaign promotes the beverage's expansion from 32-ounce to new 12-ounce bottles. Extra ads express Spanglish messages. Read the whole story
Based in Chicago, he succeeds Tim Prunk as marketing head and reports to Bryan Kennedy, CEO Epsilon/Conversant. Read the whole story
While digital media provides unparalleled targeting capabilities, it is failing to get the user's attention. Read the whole story
TV advertising can be made much better: better for brands, for networks, for viewers. But this won't happen until TV advertisers speak directly to … Read the whole story
It's also trying to justify its new proposition. This week alone the shop received both good and bad news from clients. Read the whole story
Vivaldi, the New York City-based brand strategy and consulting firm has appointed Tom Ajello as a senior partner and its first chief creative officer. … Read the whole story
The PSAs run on TV, radio, print, out-of-home and digital, all airing in donated time and space per the Ad Council's model. Read the whole story
BMW has appointed Goodby, Silverstein & Partners as its lead U.S. creative agency, the client has confirmed. The award followed a formal review. Adage.com, … Read the whole story