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It's also trying to justify its new proposition. This week alone the shop received both good and bad news from clients. Read the whole story
With a new service, the GroupM shop vows to deliver a viable media plan in 24 hours or your money back. Read the whole story
The goal is to provide a "holistic look" at the 2018-19 investment marketplace, which continues to add more channels and platforms. Read the whole story
Developed with the community, the Corona Familiar campaign promotes the beverage's expansion from 32-ounce to new 12-ounce bottles. Extra ads express Spanglish messages. Read the whole story
Based in Chicago, he succeeds Tim Prunk as marketing head and reports to Bryan Kennedy, CEO Epsilon/Conversant. Read the whole story
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While digital media provides unparalleled targeting capabilities, it is failing to get the user's attention. Read the whole story
- COMMENTARY
TV advertising can be made much better: better for brands, for networks, for viewers. But this won't happen until TV advertisers speak directly to … Read the whole story
Vivaldi, the New York City-based brand strategy and consulting firm has appointed Tom Ajello as a senior partner and its first chief creative officer. … Read the whole story
The PSAs run on TV, radio, print, out-of-home and digital, all airing in donated time and space per the Ad Council's model. Read the whole story
BMW has appointed Goodby, Silverstein & Partners as its lead U.S. creative agency, the client has confirmed. The award followed a formal review. Adage.com, … Read the whole story
