MediaPost Publications - MediaPost Agency Daily 05/03/2018

CIR Files Suit Against Transit Authority That Rejected Its Advertising
by Steve McClellan
The suit argues that Southeastern Pennsylvania Transportation Authority violated free speech provisions of the First Amendment when it rejected the ads, about home loan … Read the whole story
Vilified Cambridge Analytica Suspends Operations, Files For Bankruptcy
by Joe Mandese
Cambridge Analytica, the controversial sophisticated audience data-targeting firm that helped Donald Trump's Presidential campaign, this morning filed for insolvency in the U.K. "The company … Read the whole story

4 Emerging Agency Models To Watch
by Richard Whitman, Columnist
You'll find them in a comprehensive new report on the state of digital, which also predicts that time spent with online media will overtake … Read the whole story
COMMENTARY
Is Snapchat A Car Crash Or A Long-Term Success Story?
by Sean Hargrave, Staff Writer
New users have been halved and influencers are walking -- but eMarketer says US and UK ad revenue will double by year's end. Read the whole story
COMMENTARY
Google Gives Agencies Custom Services In Google My Business
by Laurie Sullivan, Staff Writer
To help agencies with multiple clients and hundreds of locations manage their online presence, Google has launched a custom service and dashboard that also … Read the whole story

Agencies Strengthen Leadership Teams
by Larissa Faw
Leslie Shaffer and Nikki Baker are joining Fallon New York as executive creative directors to lead the agency’s creative department, supporting roster clients and … Read the whole story
Finding The Funny In Senior Living Facilities
by Larissa Faw
Thrive Senior Living is launching its first brand campaign and provides a humorous look at the world of assisted living and care communities. Developed … Read the whole story
Weight Watchers Adds Anomaly To Its Agency Roster
by Steve McClellan
Weight Watchers International has hired Anomaly, part of MDC Partners, to join its agency roster. According to Adage.com the appointment is not an AOR … Read the whole story