MAD Agency Daily
Friday, May 18, 2018
  • What Shoppers Find 'Creepy' About Personalized Ads

    Accenture Interactive's new Personalization report takes a look at what shoppers like and dislike about personalized brand interactions. Read the whole story

  • Jeff Koons Isn't The Only One Auctioning Off A Play-Doh Sculpture

    A new Hasbro campaign tells the story of a young influencer name Kristie who, inspired by seeing the Koons sculpture, decided she was going … Read the whole story

  • Stoli Taps Oscar-Caliber Talent for Dramatic New Ads

    Famed creatives including composer Hans Zimmer and cinematographer Rachel Morrison produced provocative, compelling ads aimed at making the iconic Russian brand a pop-culture force … Read the whole story

  • Former YouTube Exec Raises $50M To Fund Content Creators

    Initially the firm will focus on the North America and Asia-Pacific regions, launching first with creators developing content in the kids, education and young … Read the whole story

  • WFA Sends Publishers A Listicle -- 8 Ways You Must Do Better

    Number 4 will have you looking at rebates, and number 8 will make you weep with joy that it's not just you. Read the whole story