The shift, from Spark Foundry, was made without a formal review. W+K is also KFC's creative agency. Read the whole story
The firm already has clients lined up and promotes the offering as more transparent than many of its competitors. Read the whole story
Despite supposedly heightened concerns about privacy and the appropriation of personal data, more Americans now say the agree to the terms of service (TOS) … Read the whole story
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Brands need consistency and authenticity. Read the whole story
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Media has to change every couple of years, or it gets old. We had print, then radio, then TV. Along came the Internet, then … Read the whole story
Watch out, Fandango -- studio-backed startup Atom Tickets wants to eat your lunch. And now it's deploying some advertising firepower to help the effort. … Read the whole story
Santa Monica,CA-based full-service ad agency Mistress has gone on a hiring spree after winning a number of new business accounts including shopper rewards app … Read the whole story
The spot demonstrates what can go wrong when you can't trust the battery power inside your new smart door lock. Read the whole story
The UK government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m (or approximately $800 million), … Read the whole story
