-
by Larissa Faw
Sara Bamossy and Marisstella Marinkovic have been named co-CEOs of the LA-based advertising agency. Read the whole story
by Steve McClellan
The German skincare company spent $53 million on measured media in the U.S. last year, according to Kantar Media. Read the whole story
-
by Larissa Faw
This "next generation content development and production company" will still work with 72andSunny clients, but will also seek non-affiliated work as it expands both … Read the whole story
by Steve McClellan
With the acquisition of the Data & Marketing Association, the ANA says it will be the single largest trade association in the U.S. devoted … Read the whole story
by Joe Mandese
Facebook may position itself as "the" social network, but when it comes to America's teens, it has become a distant also-ran to YouTube, Instagram … Read the whole story
COMMENTARY
by Georgina Forster
With all the data available today marketers should never make another mistake. Never have to risk anything of any substance. And that would be … Read the whole story
COMMENTARY
by The Editor
As a sneak peek at the 2018 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A conversation with Marco Scognamiglio, Global CEO of Rapp, on with how brands can most effecivley use data in the future. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The biggest trends influencing search marketers include smartphone shipments, voice search and the changing influence of two major online players -- Google and Amazon. Read the whole story
-
by Richard Whitman, Columnist
The award-winning campaign from McCann for State Street Global Advisors added another top honor to its trophy case Thursday night, when it captured the … Read the whole story