The Groupe will have several high-profile execs at this year's Festival, including chairman-CEO Arthur Sadoun, who will be there to support Marcel, the Groupe's … Read the whole story
The reorganization is designed to strengthen business development efforts, enable scalability for global brands and facilitate better deployment of resources where they are needed … Read the whole story
WPP Chairman Roberto Quarta is pushing for an overhaul that better supports digital advertisers, and plans to merge under-performing agencies into other more productive … Read the whole story
Developed with agency Haymaker, the creative depicts true stories of young adults and how they have attempted to get opioid prescriptions by hurting themselves … Read the whole story
Developed in partnership with Project Visual, the new operation enables SET to fill out its services beginning with creative and digital strategy to complete … Read the whole story
Among the hires: David Bear, vice president, agency partnerships responsible for managing Kargo's Omnicom relationship in North America. Read the whole story
- COMMENTARY
How do we, as agencies, protect the responsibility of managing programmatic solutions for the brands we manage? As we evolve to a world of … Read the whole story
- COMMENTARY
It's ironic that in "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)," Ken Auletta tries to document how advertising has changed … Read the whole story
And on the company's dime? Ex-WPP Chief Sorrell has denied the reports, which broke over the weekend on The Wall Street Journal and Daily … Read the whole story
The spot is said to represent a new approach for PlayStation, as it shows no specific game title and doesn't spotlight a specific product. Read the whole story
Two UK agencies are adding to their executive teams. Tug is hiring Trefor Thomas as global chief creative officer to focus on omni-channel offerings … Read the whole story
Activision is appointing space150 as its social AOR to focus on the Call of Duty and Bungie's Destiny franchises. The incumbent agency was Edelman … Read the whole story
