MAD Agency Daily
Monday, June 11, 2018
  • Sadoun, Other Senior Publicis Leaders To Appear At Cannes

    The Groupe will have several high-profile execs at this year's Festival, including chairman-CEO Arthur Sadoun, who will be there to support Marcel, the Groupe's ... Read the whole story

  • Omnicom's New Experiential Group

    The reorganization is designed to strengthen business development efforts, enable scalability for global brands and facilitate better deployment of resources where they are needed ... Read the whole story

  • WPP To Undergo Overhaul To Support Digital

    WPP Chairman Roberto Quarta is pushing for an overhaul that better supports digital advertisers, and plans to merge under-performing agencies into other more productive ... Read the whole story

  • New Campaign Shows Reality, Horror Of Opioid Addiction

    Developed with agency Haymaker, the creative depicts true stories of young adults and how they have attempted to get opioid prescriptions by hurting themselves ... Read the whole story

  • SET Adds Bespoke Unit

    Developed in partnership with Project Visual, the new operation enables SET to fill out its services beginning with creative and digital strategy to complete ... Read the whole story

  • Kargo Strengthens New York Team

    Among the hires: David Bear, vice president, agency partnerships responsible for managing Kargo's Omnicom relationship in North America. Read the whole story

  • Programmatic Buying: Embrace The Science But Don't Lose The Art

    How do we, as agencies, protect the responsibility of managing programmatic solutions for the brands we manage? As we evolve to a world of ... Read the whole story

  • Frenemies: Fact Or Fiction?

    It's ironic that in "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)," Ken Auletta tries to document how advertising has changed ... Read the whole story