The controversial acquisition followed a week of public squabbling between Sorrell and WPP about whether Sorrell violated an NDA in pursuit of the purchase. Read the whole story
A survey conducted by Lawless Research found that marketers also believe location-based marketing leads to deeper knowledge about customer needs and interests. Read the whole story
The activation is designed to look like an Air Force aircraft hangar by combining two 39-foot trailers, jointly connected by a curved canopy to … Read the whole story
Users can play with a brand's AR camera effects in their News Feeds. Ads can also include calls-to-action directly within the camera experience, which … Read the whole story
Amazon is being sued by luxury bedding company The Comphy for allegedly infringing its trademark by returning links to "inferior third-party sheets" when consumers … Read the whole story
In Sorrell's case, not even close. No, his revenge is far better. Read the whole story
The partnership program brings together 23 new and existing partnership across viewability, brand lift, brand safety and more. Read the whole story
Merlin Entertainment's The San Francisco Dungeon (TSFD) is raising awareness about its immersive experience by hosting the Miss Piggott’s (Not-So) Nice Cream Pop-up Parlor on … Read the whole story
Interpublic Group’s R/GA has promoted Candice Hahn to senior vice president, managing director of R/GA Austin, Katrina Bekessy to executive technology director and Murray … Read the whole story
Urgent care provider CityMD has selected New York-based EGC as its new marketing and digital agency. In this role, EGC is working together with … Read the whole story