Taras Wayner joins from R/GA and succeeds Javier Campopiano, who departed in May. Read the whole story
There was 4% less revenue from TV upfront deals made in summer 2017. TV networks saw stronger near-term ad sales in the scatter market, … Read the whole story
In what likely is the first in an array of divestitures, WPP this morning announced that it has sold sponsorship marketing database, publisher and … Read the whole story
"Since the relaunch just weeks ago, conversions have significantly increased, as have interactions, adds-to-cart, and order checkouts," Jumpshot notes on its digitalconsumer.com site, adding: … Read the whole story
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There's one part of my identity where a word I claim still feels like something you shouldn't speak in polite company. Ambitious. Read the whole story
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As we move toward meaningful time-in-view metrics, we may need a maximum as well as a minimum metric. Read the whole story
Due in part to the absence of Publicis Groupe and a slimmed-down awards program, revenues took a hit this year. Read the whole story
The video runs across Greenpeace's social networks with a :15-second teaser appearing via YouTube pre-roll as well as select Greenpeace partners. Read the whole story
Effie Worldwide has announced additions to its board of directors and election of officers. Three new members are joining the board including: … Read the whole story
Church & Dwight is appointing 72andSunny as the new lead creative agency for Trojan Brand following a formal review. Colangelo served as the incumbent. … Read the whole story
