MAD Agency Daily
Tuesday, July 24, 2018
  • Saatchi Taps Wayner For Top New York Creative Role

    Taras Wayner joins from R/GA and succeeds Javier Campopiano, who departed in May. Read the whole story

  • U.S. National Ads Rise 5% In Q2, Digital Adds 12%

    There was 4% less revenue from TV upfront deals made in summer 2017. TV networks saw stronger near-term ad sales in the scatter market, ... Read the whole story

  • GroupM Divests IEG, Which Is Acquired By Engine Shop

    In what likely is the first in an array of divestitures, WPP this morning announced that it has sold sponsorship marketing database, publisher and ... Read the whole story

  • Does Design Matter? Walmart.com Reboot Proves It Does

    "Since the relaunch just weeks ago, conversions have significantly increased, as have interactions, adds-to-cart, and order checkouts," Jumpshot notes on its digitalconsumer.com site, adding: ... Read the whole story

  • Reclaiming Ambition

    There's one part of my identity where a word I claim still feels like something you shouldn't speak in polite company. Ambitious. Read the whole story

  • We Have A Floor For Viewability -- Do We Need A Ceiling Too?

    As we move toward meaningful time-in-view metrics, we may need a maximum as well as a minimum metric. Read the whole story