MediaPost Publications - MediaPost Agency Daily 07/31/2018

Samsung Expands Relationship With Leo Burnett
by Larissa Faw
The agency has been appointed creative AOR for the Samsung visual-display division. Read the whole story
QDOBA Selects Cogniscient For Media Duties
by Steve McClellan
Cogniscient Media is the recently rebranded media arm of Pittsburgh-based agency Marc USA, which will handle the QDOBA business through its Boston office. Read the whole story

MDC Partners Pares Back Executive Suite
by Larissa Faw
The company has laid off its CMO and several other corporate executives days before it will announce second-quarter earnings. Read the whole story
Old Navy Heads Back To School With Kristen Bell
by Sarah Mahoney
The effort benefits ONward, Old Navy's cause-related platform, which supports the Boys & Girls Club. Fans can enter by contributing $10 through Omaze. Read the whole story
What's The Value Of An Engaged Consumer Minute? Turns Out It's $1.81
by Joe Mandese
As so-called "rewarded, opt-in" advertising models gain steam on Madison Avenue, 'MediaPost' asked Advertiser Perceptions to poll a representative sample of advertisers and agency … Read the whole story
COMMENTARY
An Owner's Survival Guide To Building An Ad Agency
by Drew McLellan
For many companies, growth is measured by the number of employees or clients. Causality actually exists between those two goals, but many agencies don't … Read the whole story
Bad to Worse At MDC Partners
by Richard Whitman, Columnist
It hasn't been a great year so far for MDC Partners and recent developments signal that things aren't going to improve any time soon. Read the whole story

Barker Tells 'Different' Stories Of Recovery For Health System
by Larissa Faw
Holy Name Medical Center and agency Barker are attempting to pivot away from more somber-toned healthcare marketing ads by highlighting individuals’ real-life stories. This … Read the whole story
Martin Agency Hires Dean As Head Of Integrated Content
by Steve McClellan
The Martin Agency has appointed Tasha Dean the company’s new head of integrated content. She will report to Steve Humble, Martin’s chief operating officer. … Read the whole story
Mint Advertising Wins New Accounts
by Steve McClellan
Clinton, NJ-based Mint Advertising has been retained by Italian non-dairy gelato maker Valsoia to increase brand awareness in the U.S. The remit includes branding … Read the whole story