MAD Agency Daily
Tuesday, July 31, 2018
  • Samsung Expands Relationship With Leo Burnett

    The agency has been appointed creative AOR for the Samsung visual-display division. Read the whole story

  • QDOBA Selects Cogniscient For Media Duties

    Cogniscient Media is the recently rebranded media arm of Pittsburgh-based agency Marc USA, which will handle the QDOBA business through its Boston office. Read the whole story

  • MDC Partners Pares Back Executive Suite

    The company has laid off its CMO and several other corporate executives days before it will announce second-quarter earnings. Read the whole story

  • Old Navy Heads Back To School With Kristen Bell

    The effort benefits ONward, Old Navy's cause-related platform, which supports the Boys & Girls Club. Fans can enter by contributing $10 through Omaze. Read the whole story

  • What's The Value Of An Engaged Consumer Minute? Turns Out It's $1.81

    As so-called "rewarded, opt-in" advertising models gain steam on Madison Avenue, 'MediaPost' asked Advertiser Perceptions to poll a representative sample of advertisers and agency ... Read the whole story

  • An Owner's Survival Guide To Building An Ad Agency

    For many companies, growth is measured by the number of employees or clients. Causality actually exists between those two goals, but many agencies don't ... Read the whole story