The agency has been appointed creative AOR for the Samsung visual-display division. Read the whole story
Cogniscient Media is the recently rebranded media arm of Pittsburgh-based agency Marc USA, which will handle the QDOBA business through its Boston office. Read the whole story
The company has laid off its CMO and several other corporate executives days before it will announce second-quarter earnings. Read the whole story
The effort benefits ONward, Old Navy's cause-related platform, which supports the Boys & Girls Club. Fans can enter by contributing $10 through Omaze. Read the whole story
As so-called "rewarded, opt-in" advertising models gain steam on Madison Avenue, 'MediaPost' asked Advertiser Perceptions to poll a representative sample of advertisers and agency … Read the whole story
- COMMENTARY
For many companies, growth is measured by the number of employees or clients. Causality actually exists between those two goals, but many agencies don't … Read the whole story
It hasn't been a great year so far for MDC Partners and recent developments signal that things aren't going to improve any time soon. Read the whole story
Holy Name Medical Center and agency Barker are attempting to pivot away from more somber-toned healthcare marketing ads by highlighting individuals’ real-life stories. This … Read the whole story
The Martin Agency has appointed Tasha Dean the company’s new head of integrated content. She will report to Steve Humble, Martin’s chief operating officer. … Read the whole story
Clinton, NJ-based Mint Advertising has been retained by Italian non-dairy gelato maker Valsoia to increase brand awareness in the U.S. The remit includes branding … Read the whole story
