MediaPost Publications - MediaPost Agency Daily 08/22/2018

Odwalla Hits The Road With New Van Tour
by Larissa Faw
Kicking off in New York City, the interactive experience serves as a time machine to 1980, when the brand was started by three young … Read the whole story
Mercedes-Benz Launches First Instagram TV Spot
by Larissa Faw
R/GA has produced what is being called the first cinematic-quality production to be featured on Instagram TV. Read the whole story

Comcast Tops All Media Cos. In Q2 Ad Share
by Wayne Friedman
Comcast posted a 12% share in revenue from national marketers, according to Standard Media Index, from January through June 2018. Google had the second-highest … Read the whole story
Are BBDO, FCB And Leo Burnett Sh*tty Agencies?
by Richard Whitman, Columnist
That's what Havas North America Chief Creative Officer Jason Peterson called them in a "quarterly update" video. Read the whole story
COMMENTARY
Bringing It All In-house At Nordstrom
by Nina Lentini, Staff Writer
Michelle Alfaro, senior manager, programmatic display advertising, Nordstrom, with Steve Smith, MediaPost VP, editorial director of events as interviewer. For at least the full-price … Read the whole story

White64 Promotes Beutel To Agency President
by Steve McClellan
White64 has promoted Kerry Beutel, its chief operating officer since 2015, to agency president. White64 Chairman-CEO Matt White said Beutel will remain COO while … Read the whole story
'Just Imagine' Campaign From A&G For Boston's Museum Of Science
by Larissa Faw
The Museum unveiled a new brand campaign about its role in fueling the next generation of global problem-solvers. Read the whole story
United Airlines Launches Media, Digital Reviews
by Steve McClellan
United Airlines is conducting global media and digital agency reviews. Wavemaker is the incumbent media agency and Wunderman is believed to handle digital work … Read the whole story