Mark Read is quickly putting in place the holding company's senior leadership team, this week naming three WPP veterans to top roles. Read the whole story
A majority of the L.A. office's employees are being offered relocation to CP+B's base in Boulder, CO. The move comes after the recent shuttering … Read the whole story
Former JWT New York CEO Lynn Power has partnered with long-time consultant Joseph Jaffe to form a new brand consultancy focused on helping marketers … Read the whole story
Michael Lotito, a long-time Madison Avenue media chief who founded pioneering media auditing firm Media IQ long before "transparency" became the industry's focal point, … Read the whole story
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MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story
The agency will handle creative advertising, experiential marketing and event production. In one of its first partnerships, the Vizible team and Pride Media partnered … Read the whole story
Founded in 2013, the Kindred Group network operates several specialized agencies such as digital agencies Nydrle and Inspiro and media agencies Red Media and … Read the whole story
Brands now use tech to understand the human behind the computer. How can they communicate that empathy in messaging? Read the whole story
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An agency search is not justification for clients demanding that agencies jump through unrealistic hoops. Read the whole story
"The shift we are trying to make is [from] mass marketing to building relationships with people," said a Mondelez executive. Read the whole story
You need a really calm body of water to pull off a stunt like this, but Paris-based Buzzman found one for an outdoor ad … Read the whole story
The creative, developed by 72andSunny, is designed to reach the next generation of shoppers by working with fashion influencers. Read the whole story
Interpublic’s Deutsch has elevated Kelsey Hodgkin to Head of Strategy. Based in Los Angeles, she will lead strategic planning for all clients serviced out … Read the whole story
Havas Group’s Arena Media France has expanded its relationship with Carrefour Group, winning four new territories including Belgium, Spain, Italy and Romania. The agency … Read the whole story
