• by Larissa Faw , October 4, 2018

Co-Founder Alex Bogusky is making his mark on his namesake agency two months after his return to Crispin Porter & Bogusky (CP+B). Today, the MDC Partners-owned shop is closing its Los Angeles office. A majority of the L.A. office's employees are being offered relocation to CP+B’s base in Boulder, CO. 

L.A. office managing director Ryan Skubic and executive creative director Tom Adams will move to Boulder "as part of the new focus and bring current L.A. accounts with them." 

The LA shop's clients include Jose Cuervo and Sorel.

In March, CP+B  closed its Miami office as part of a restructuring that then consolidated its U.S. operations to Los Angeles and Boulder, Colorado. The move was partly a financial decision, said  CP+B founder and chairman Chuck Porter at the time. "Our significant new business growth, however, has mainly been in Boulder and LA. Ultimately, we decided that focusing our resources there will be better for the work and for our clients.”

The majority of those client-facing Miami employees were relocated to L.A. or Boulder offices, as well as some in other departments. One of those creatives, Adams, has now moved from Miami to LA and now to Boulder in under a year. 

The decision to eliminate L.A. appears to be another refocusing on client demand. "CP+B LA began as a production outpost but after my departure slowly morphed into a full-service office," Bogusky said in a statement. "With our production capabilities through Ming LA (formerly CP+B Plus Productions) the office is redundant and distracting from our ambition to offer the absolute highest-quality creative product."