The agency is appointing Shane Atchison as NA CEO, marking a return of the executive to the WPP fold. He left digital agency Possible--where … Read the whole story
Among the changes, Edward Scott, previously West Coast managing director, is promoted to president, U.S. Read the whole story
Burnett's Chicago office is the new agency for national campaigns and 3Headed Monster will lead local creative and strategy efforts. Read the whole story
The hope is that the format will be more palatable to consumers already facing an ad overload. Because the user chooses to engage with … Read the whole story
At a time when media agencies are already feeling the pressure as spend is declining and clients are cutting down on agency fees, the … Read the whole story
What should agencies do to help fix a flawed pitch process? Here are some key factors to consider. Read the whole story
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according … Read the whole story
Part of the problem, per a new report from Forrester and IHAF is that CMOs often view the in-house shop as a low-cost, efficient … Read the whole story
French dairy giant Lactalis is consolidating the majority of its global media business under Zenith after a competitive review. A smaller portion of the … Read the whole story
Common Sense Media is partnering with NFL player Marshawn Lynch to raise awareness for the advocacy group's second Device-Free Dinner campaign following last year's … Read the whole story
DDB Worldwide is promoting Azher Ahmed and Valerie (Val) Bengoa to newly created roles as the Omnicom-owned agency continues to apply its FLEX operating … Read the whole story