Publicis Groupe is acquiring a majority share (83%) of Soft Computing to enhance the network's data marketing expertise across France. Read the whole story
Holiday campaigns to inspire last-minute shoppers include a a man wearing a reindeer onesie for Maine Lottery. Read the whole story
Email needs to be integrated with other channels, says Dan Rutberg, COO of digital agency MuteSix. Read the whole story
If you want to understand the hold Facebook has on users, hold an auction to pay active users to "walk away" from the social … Read the whole story
That's how Publicis Groupe employees greet the AI critter in the firm's annual holiday message. All in good fun. (I think.) Read the whole story
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Marketers will need to become more data-savvy and threat-savvy to maintain a competitive edge. Read the whole story
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Nowadays, the line separating grocery stores and restaurants is often blurred--which has left advertisers wondering: "How can I reach my target customer?" Read the whole story
Petco has selected Anomaly, part of MDC Partners, as its new creative agency partner. The selection came after a formal review managed by MediaLink. … Read the whole story
ICF is making some leadership changes as the company prepares to debut its new collective network ICF Next that brings together all the firm’s … Read the whole story
