In a statement on his LinkedIn account, the Initiative CEO suggested advertisers boycott Facebook until it cleans up its act. Read the whole story
Donations, gift guides, games, even ways to check the weather are among the latest offerings of creative agency holiday greetings (and not a minute … Read the whole story
"Authentic relationships between brands and great personalities like Matthew [McConaughey] are hard to come by," says Lincoln's Eric Peterson. Read the whole story
Consumers believe linear TV has much higher ad loads than connected TV, and it's a big factor in their decision to view connected TV, … Read the whole story
2018 is about to come to a close and you have to believe the senior leadership team at the social network will be glad … Read the whole story
Retailers that deliver for the experience economy will thrive. Experiences are among the most valued currency today for consumers in pursuit of deep authenticity. Read the whole story
It's a study perfectly designed for the headlines: researchers at Tufts University paying people to walk away from Facebook. Read the whole story
Minneapolis-based Thrivent Mutual Funds has selected WPP’s VMLY&R to be its agency of record, after a formal pitch. The assignment is effective immediately. VMLY&R … Read the whole story
The "You Fuel Us, We Fuel You" creative intermixes clips of athletes like Serena Williams engaging with both product and their respective sports. Read the whole story
Todd Sussman has been promoted from senior vice president, group strategy director to chief strategy officer at FCB New York, replacing Deb Freeman who … Read the whole story