NBCUniversal (NBCU) is awarding media planning and buying duties for the company's NBC Entertainment and Syndication businesses to Publicis Media's Spark Foundry after a … Read the whole story
To do it, the agency has established a new cultural communications practice led by Jaclyn Ruelle, who has joined the agency from MullenLowe. Read the whole story
Based in Chicago, Ford will lead the team overseeing the platform's global advertising partnerships and key accounts. Read the whole story
Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artificial neural networks to optimize paid-search campaigns based on internal and external triggers. Read the whole story
Google licensed the Beatles song "Help!" as the soundtrack to tell the world how the company will help make this world a better place … Read the whole story
- COMMENTARY
The WFA is calling on brands to hold social media giants to account, but dare they? Read the whole story
Steve White has been appointed executive director retail innovation at the agency to create retail products that will leverage resources from parent Infosys. Read the whole story
Dentsu-Aegis digital shops Isobar and Firstborn teamed up for a soup-to-nuts overhaul of luxury travel company Tauck's digital presence. Read the whole story
Deutsch New York has announced several promotions. Husani Oakley is promoted to executive vice president, director of technology and innovation while Jeff Morgan becomes … Read the whole story
