MediaPost Agency Daily
Friday, April 5, 2019
  • Celebs Support New Smokey Bear Fire Prevention Campaign

    The iconic bear turns 75 this year and is expanding his fire prevention message with help from celebrities like Stephen Colbert and Al Roker. Read the whole story

  • Land O' Lakes Switches Digital Agencies

    The dairy brand appointed Nina Hale to handle digital chores after a formal review. The incumbent was The Martin Agency. Read the whole story

  • Obit: Carat Founder Gilbert Gross, Dead At 87

    Gilbert Gross, who founded independent media services agency Carat, died March 27. He was 87. Gross, a Frenchman who founded a startup shop in … Read the whole story

  • Millennials Have Fewer Brand Conversations, Digital Blamed

    Declining exposure to TV ads is having a negative effect on young consumers talking about products and brands, according to a new study. Read the whole story

  • Ex-CPB Creative Watson Close To ID'ing His Diet Madison Avenue Accusers

    His lawyer stated in court papers that he's expecting to get identifying information "within the next week" from Instagram and parent Facebook. That information … Read the whole story

  • CMOs Should Help Creatives Get Comfortable With Data

    There's a major disconnect between CMOs investing in data-driven solutions and the need for insights into the digital marketing creative process. Read the whole story