Under its remit the agency will lead all integrated media planning and buying efforts, including advanced data and analytics. Read the whole story
Sarah Robertson has been appointed head of Rufus, Initiative's U.S. agency dedicated to Amazon. Nancy Yip Ramos has appointed head of entertainment, Rufus. Read the whole story
Consumer engagement agency Match Marketing Group is opening a new office in Portland, OR thanks largely to its growing adidas experiential work. Read the whole story
The campaign launches with bespoke OOH executions tailored to specific local insights. Read the whole story
WPP's Kantar unit has named long-time Microsoft executive Reed Cundiff CEO of its North America operations. He succeeds Wayne Levings, who is returning to … Read the whole story
The 4A's Foundation is adding members as the organization undergoes a shift in priorities around four pillars: creativity, development, exposure and community. Read the whole story
The immersive, voice-enabled experience will promote the upcoming release of the animated movie "The Missing Link." Read the whole story
Based in New York City the new firm is being led by Travis Johnson, a 20-year industry veteran who joined DAN about a year … Read the whole story
Paint primer/sealer brand KILZ is riffing off the popular home improvement shows with its newest ad campaign. Read the whole story
The Shipyard is appointing John Sydnor as the agency's first Chief Growth Officer to be responsible for maximizing sales, profits, market share, and stakeholder … Read the whole story