MAD Agency Daily
Monday, April 15, 2019
  • Publicis Groupe Agrees To Acquire Epsilon For $4.4 Billion

    This deal follows the moves of holding company rivals to up their precision marketing capabilities. Interpublic spent $2 billion to scoop up Acxiom Marketing ... Read the whole story

  • Havas Creative Elevates Barber To Global CMO

    Barber, who has been with the Havas group since 2014, will retain duties as group CMO UK/Europe. Read the whole story

  • Rakuten Powers Up Stephen Curry Partnership

    As global brand ambassador, Curry will play a "pivotal" role in growing the Rakuten brand in the U.S. through appearances, brand marketing and other ... Read the whole story

  • Adapting The Creative Brief To The Age Of Data Science

    A good creative brief used to be two things: creative and brief. Data science and ad tech change all that. Read the whole story