MAD Agency Daily
Friday, April 19, 2019
  • McCann Worldgroup Retains Title As Most Effective Agency Network

    Effie Worldwide released its 2019 global index today revealing WPP as the most effective agency holding company, Unilever as most effective marketer and Coca-Cola ... Read the whole story

  • New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year

    A new form of malvertising only impacts ads served via programmatic exchanges, and 87% of those attacks appeared in header bidding in the past ... Read the whole story

  • 'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factor

    Three out of four ad execs say they currently factor for "trust-related attributes" when deciding how to allocate their ad budgets to the media. Read the whole story

  • Code And Theory Flourishes In Stagwell's 'Ark'

    C&T cofounder Dan Gardner says it is too soon to tell how the recent Stagwell-MDC Partners alliance will affect his agency. But he's happy ... Read the whole story

  • Millions May Be Impacted By Instagram Password Exposure

    Facebook has not said how many of its more than 25,000 employees had access to users' passwords, and thus, their posted private or personal ... Read the whole story