MAD Agency Daily
Tuesday, April 23, 2019
  • W+K, adam&eveDDB Top ANDY Awards

    It's no surprise the high profile Kaepernick/Nike work is attracting attention, garnering the ANDY's highest-ranking piece of creative, landing both the Bravery and Best … Read the whole story

  • Madden Media, Burghardt+Dore Join Forces

    Technically the agreement is not an acquisition. As Madden CEO Dan James explains, "From a legal standpoint, we actually left the entity [B+D] independent … Read the whole story

  • Crossmedia Takes The High Ground, Launches Cannabis Media Division

    APRIL 20, 2019 -- New York-based independent media agency Crossmedia Inc. today announced a new unit, "XM Grows," focusing on the burgeoning legal cannabis … Read the whole story

  • Earth Day Meets The Billboard Industry

    Earth Day now is observed each year by more than 1 billion people in 192 nations. A healthy, sustainable planet appeals across cultures, politics, … Read the whole story

  • How To Help Agencies View Sourcing As Partner Rather Than Threat: Q&A With Schwab's Avelar

    "Ask for feedback and listen to how we as a client can evolve and what we need to start or stop doing," says Avelar. Read the whole story

  • Ad Pros Report Personal Decline In Social Media Usage, Cite Data Concerns

    One of the not-so-surprising things I learned from Advertiser Perceptions' benchmark study of the role "trust" is playing in media planning and buying decisions, … Read the whole story