MAD Agency Daily
Wednesday, June 12, 2019
  • With A New Approach, Publicis Groupe Returns To Cannes

    The holding company skipped the festival last year to focus on new technology platform Marcel. The gap year inspired a rethink that has resulted ... Read the whole story

  • Dentsu Aegis Cuts Ad Spending Forecast

    In January, the firm predicted growth of 3.8%, but today cited slowing growth in China as well as trade tensions as factors contributing to ... Read the whole story

  • IPG CFO Mergenthaler Stepping Down At Year's End

    He will be replaced by another company finance veteran, Ellen Johnson, who will become the first female CFO of a major holding company. Read the whole story

  • Grey Wins Lindt USA AOR Assignment

    Grey will be responsible for consumer advertising, including a new TV campaign for Lindor chocolates breaking in 2020. Read the whole story

  • Young Women See Straight Through Wannabe Influencers

    "Love Island" is upon us, but young women trust talent and authority over wannabe stars cashing in as influencers. Read the whole story

  • The Gap Between People And Platforms

    As we rely more and more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't. Read the whole story