The global advertising marketplace will expand 4.4% in 2020, according to a consensus of two leading ad agency forecasts. But the outlook for 2019 … Read the whole story
GroupM is the second holding company this week to issue a cut in its growth forecast for 2019, following Dentsu Aegis. Read the whole story
Omnicom's Interbrand led the naming project for the combined entity that will become the sixth-largest U.S. bank holding company when the deal is completed … Read the whole story
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Contrary to the session promo headlines, the industry isn't likely to make any real progress in solving several big issues. Read the whole story
That's according to a new study that also found that more than twice as many dads as male non-fathers believe being a parent makes … Read the whole story
Special Whopper's available in just 11 restaurants across 10 markets, but buzz will also help promote a BK/Coke instant-win promo. Read the whole story
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As we rely more and more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't. Read the whole story
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Mary Meeker's 2019 Internet Trends report covers all things digital: from slowing growth of internet users and smartphone unit shipments to the impact of … Read the whole story
New this year at Cannes will be live judging for a number of categories including the Innovation Lions, Glass: The Lion for Change and … Read the whole story
Pabst says it's launching Lone Star Beer's most significant advertising campaign in 30 years to introduce the brand's lower alcohol/low calorie Lone Star 24/7. Read the whole story
Wunderman Thompson is appointing a new executive leadership team in New York just months after the NY-based shop laid off about 25 staffers in … Read the whole story
