CANNES, FRANCE--"There is a destructive disconnect today where creative agencies have separated themselves from the context and delivery," says Publicis' Nick Law. Read the whole story
CANNES, FRANCE -- Unilever unveiled new research here today supporting its three-year "Unstereotype" initiative. Its findings challenge whether implicit bias is embedded in the … Read the whole story
Mike Dodds has been named CEO, succeeding Doug Worple, who steps up to the chairman's role to oversee M&A activity and evaluate ways to … Read the whole story
Madison Avenue media veteran Dave Leitner has joined Klick Health, an independent agency specializing in "life sciences," as senior vice president of media. Leitner … Read the whole story
Shares of ad spending among America's top media companies have shifted markedly, with Google moving to No. 1. from Madison Avenue's No. 3 supplier, … Read the whole story
Project OAR, a consortium of technology companies and TV programmers formed earlier this year by smart TV manufacturer Vizio, today announced that Fox Corp. … Read the whole story
- COMMENTARY
Consumers no longer tolerate a poor experience. Their standards are at an all-time high and marketers must rise to meet consumer expectations or risk … Read the whole story
- COMMENTARY
General Mills CMO Ivan Pollard issued a statement following backlash against the terms of an agency review his company is conducting. Read the whole story
- COMMENTARY
From tech titans to the rise of "out-housed" in-housing, what's in store at this year's Cannes Lions? Read the whole story
It has been a week chock full of gimmicky marketing maneuvers. Read the whole story
IHG Hotels & Resorts is launching its largest global marketing campaign for Holiday Inn and Holiday Inn Express in more than a decade. Read the whole story
Eleven is rearranging the San Francisco-based creative agency's leadership team following its November 2018 acquisition by Canadian marketing communications company Vision7 International. This new … Read the whole story
WYLD Edibles is hiring visual design agency Parliament to manage the Oregon-based edible cannabis company's strategic branding and marketing. Read the whole story
