MAD Agency Daily
Thursday, July 11, 2019
  • New Balance Shifts Creative Direction In Global Campaign

    The creative pokes fun at typical advertising running cliches with an eye to focusing on "actually, you know, going out and running," says agency. Read the whole story

  • Report Finds Ad Fraud Approaching One-Fifth Of User Traffic

    Invalid or fraudulent user traffic now accounts for 18% of all user traffic attributed to digital advertising buys, according to a new study released … Read the whole story

  • WarnerMedia Revamps Ad Staff, Donna Speciale Departs

    The AT&T unit is making some dramatic changes to its senior advertising executive staff. Replacing Speciale as interim president will be Gerhard Zeiler, CRO … Read the whole story

  • Third Of Netflix Users Would Consider Changing To Ad-Supported Option

    Traditional and digital media executives believe sharply growing TV production and acquisition costs for Netflix will mean changes to its business model. Read the whole story

  • Greenville, NC Switches Tourism Agencies After 31 Years

    French/West/Vaughn was selected as the tourism group's agency after a review. The longtime incumbent was Adam & Longino. Read the whole story

  • Keep Calm and Pitch On!

    It's 4 am and the coffee and energy drinks you ingested yesterday are only aiding in the sleeplessness that seems to mock you as … Read the whole story