Report Finds Ad Fraud Approaching One-Fifth Of User Traffic


Invalid or fraudulent user traffic now accounts for 18% of all user traffic attributed to digital advertising buys, according to a new study released today by TrafficGuard and Juniper Research.

The report, "Digital Advertising Fraud In North America," estimates that the actual cost of fraudulent traffic is $61.57 per user, per year, or about 15% of the $407.27 spent on ads served to the average American user each year.

"In the global context, North America’s forecast cost of ad fraud for 2019 at $18.7 billion represents 44% of global loss despite being home to just 9% of the world’s internet users," the Juniper Research report estimates.

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