• by Fern Siegel , July 10, 2025

Cedric Devitt has been appointed the first chief creative officer, North American for Cheil. He will handle creative work for Samsung in the U.S. and Canada.

He reports to Euisun Chung, group CEO/president of Chiel North and South America.

Previously, Devitt was CCO and partner at SPCSHP, working with Starbucks, Chase Freedom and Pepsi's FastTwitch. Prior to that, he served as CCO at MRY, helped launch LBi in the U.S. and held senior roles at TribalDDB and Grey Worldwide.

Chung said the agency was “committed to redefining ourselves as a full-service partner through integrated campaigns and innovative partnerships, connecting storytelling in meaningful ways. By embracing emerging technologies, including AI, we aim to create work that is impactful and emotionally resonant.”

Cheil operates within a network of agencies, including McKinney, Iris and Barbarian.

“Cheil is a sleeping giant ready to make a significant impact in the industry with the right strategic and creative pushes,” said Devitt. “We can go beyond traditional marketing by finding consumers where they are and crafting stories that resonate. For Samsung, we have a unique opportunity to showcase its devices in real-world contexts, and my goal is to capture today’s world in engaging ways.”

Chiel, which spans 46 countries, has also done client work for Hyundai and Roblox.